10. The Law of Connection

The Law of Connection: Leaders Touch a Heart Before They Ask for a Hand

It’s interesting that George Bush comes up in more and more conversations these days. Not because of his political acts, but because of his character. It seems like many people respected him as a leader. The Law of Connection chapter begins with the story of how George Bush visited Ground Zero after 9/11 to connect with those impacted by the devastation and yet failed to connect with the residents of New Orleans after Hurricane Katrina. Consistency in character is critical for connection. 

You can’t move people to action unless you first move them with emotion…The heart comes before the head. p. 115

The stronger the relationship you form with followers, the greater the connection you forge- and the more likely those followers will be to want to help you. p. 116

You develop credibility with people when you connect with them and show that you genuinely care and want to help them. p. 116

To connect with people in a group, relate to them as individuals. p. 117

  1. Connect with Yourself: People don’t heed the call of an uncertain trumpet. Be confident and be yourself. If you don’t believe in who you are and where you want to lead, work on that before doing anything else.
  2. Communicate with Openness and Sincerity
  3. Know Your Audience: When you work with individuals, knowing your audience means learning people’s names, finding out about their histories, asking about their dreams. You want to speak to what they care about, not just what you care about.
  4. Live your Message: Practice what you preach.
  5. Go to Where They Are: I dislike any kind of barrier to communication.
  6. Focus on Them, Not Yourself
  7. Believe in Them: People’s opinion of us has less to do with what they see in us than it does with what we can help them see in themselves.
  8. Offer Direction and Hope: People expect leaders to help them get where they want to go. When you give people hope, you give them a future.

But successful leaders who obey the Law of Connection are always initiators. They take the first step with others and then make the effort to continue building relationships. That’s not always easy, but it’s important to the success of the organization. p. 119

Never underestimate the power of making connections and building relationships with people before asking them to follow you. p. 121



About Ernest Levert Jr.

Aspiring Servant-Leader studying engineering principles, financial stewardship, business management, and psychology fundamentals in order to cultivate passionate leadership, disseminate positive energy, uplift the community and ultimately create a brighter future for generations to come.
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